OTT App Development Services

From concept to code, our experienced team offers comprehensive OTT application development services. We deliver an omnichannel experience to viewers across streaming devices while optimizing cost, time, and quality. Choose from a pool of over 450 experts to hire dedicated OTT developers. Contact us for offshore OTT development services.


Our OTT Application Development Services

Our OTT development teams review your requirements, suggest a suitable roadmap for application development, and also suggest functionalities while developing the application. We offer OTT development services & let you explore leading OTT use cases, unlock business opportunities, and ensure maximized gains and ROI from our OTT development services.

Custom OTT App Development

We provide custom OTT application development services to various businesses, from startups to big companies tailored to their specific industry needs that help solve complex challenges with reliable and digital OTT solutions.

OTT Software Consulting

Being the best OTT app development company, our OTT software consulting teams offer latest technology advice so that you can easily deploy the optimal technology stack for your custom OTT application development requirements.

Real-time Video streaming

We develop custom video streaming solutions using the latest DRM technologies viz. Verimatrix, Widevine etc. and deliver an immersive streaming experience to the users in real-time. It also cuts down video streaming latency using transcoding functionality.

Dedicated OTT Development Teams

Enhance your development capabilities by expanding your existing team. Our dedicated OTT application development teams are experienced in a variety of technologies and create apps that offer ease of scalability, reduced time to market, and improved ROI.

Testing & QA Services

Among the leading OTT application development companies, we focus on comprehensive testing and quality assurance services. It includes manual, automated, performance, and security tests using modern testing OTT frameworks and technologies.

Video Conferencing Systems

As a top OTT application development firm, we develop custom web video conferencing and online meetings software/app, including session recording, browser-based applications, and online webinar management apps to ensure enhanced ROI.

Let's Discuss Your Project

Get free consultation and let us know your project idea to turn it into an amazing digital product.


OTT Development Technology Stack

We have a strong team of OTT developers experienced in diverse technology sets ranging from mobility, web to Blockchain, AI, and more. Let’s view some of these technologies:

OTT Development

  • Smart TV app
  • Fire TV app
  • Apple TV app
  • Roku TV app
  • Live Video Streaming

Our Value-Driven Approach To Custom OTT App Development

We employ industry best practices and development methodologies as the basis for rapidly building cutting-edge technological solutions in a structured and methodical manner.



We collect all the relevant information from our customers to develop custom OTT applications according to their expectations and move forward with the Agile sprint plan.


Our team of OTT developers works with you to gain a deep understanding of your business operations and the case itself to analyze the project.


We closely observe your budget constraints and define a cost estimate for the project. Once the budget is defined, we move to the next step.


The system and documents are prepared as per requirement specifications which help us define the overall architecture of the technology stack (For example, Android, Swift).


Once we have completed the analysis phase in this process - it's time for defining and documenting software needs.


Our team of OTT developers writes code using chosen programming techniques & methodologies so that the whole project can be built successfully without any errors or bugs.


When the app is finally ready, it's time for testing. The quality assurance team will test and evaluate your application in order to find any defects that may exist before releasing the final version.


We release the final application and check for any deployment issues that might be in the case.


According to your SLA agreement with us (service level agreements), we ensure meeting your requirements continuously, so you don't face any downtime issues.

We Are India’s

Top OTT Software Outsourcing Company

From Startups to Enterprises, Product Companies to Digital Agencies, and SMEs to Governments, we cater to them all for their diverse technology requirements. Our utmost effort allows us to lead the market of top software companies.

We enable businesses across the globe to scale, transform, and gain a competitive advantage through the expert delivery of innovative offshore programming services. We are acknowledged in the industry owing to the following USPs:

  • India's Top 1% Software Talent
  • Trusted by Startups to Fortune 500
  • Idea to Deployment, We Handle All
  • Time-Zone Friendly: Global Presence
  • Top-tier Data Security Protocols
  • On-time Delivery, No Surprises
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
  • Valuecoders
Awards & Certifications -

From startups to big enterprises, development


From startups to big enterprises, development


From startups to big enterprises, development


From startups to big enterprises, development


From startups to big enterprises, development


From startups to big enterprises, development


From startups to big enterprises, development

Got a Project in Mind? Tell Us More

Drop us a line and we'll get back to you immediately to schedule a call and discuss your needs personally.


User Guide To Understand OTT App Development

What does OTT offer?

Over-the-top (OTT) provides streaming video, audio, and other multimedia content over the internet without the need for a traditional broadcast or cable television subscription.

OTT services include popular options like Netflix, Hulu, Amazon Prime Video, and HBO Now. They offer a way to watch TV and movies without dealing with a cable company or satellite provider. Instead, these services rely on high-speed internet connections to stream content directly to users’ devices.

While there are some benefits to using OTT solutions, such as not having to commit to a long-term contract or dealing with installation fees, they can also be expensive when compared to traditional TV providers.

In addition, not all content is available through OTT services, and they are often subject to outages or slowdowns due to internet congestion. As a result, users need to consider their options carefully before deciding which streaming service is right for them.

Only original content is allowed on this platform. Plagiarism of any kind is not tolerated.

How does the OTT platform work?

OTT platforms allow users to watch TV shows and movies on their devices. The platforms work by streaming content from servers to users’ devices. This allows users to watch content without waiting for downloads or buffering.

OTT platforms are often compared to cable TV, as they offer a similar range of content. However, OTT platforms are typically cheaper than cable TV and offer more flexibility in terms of the devices that can be used to access the content. OTT platforms are also becoming increasingly popular with cord-cutters, allowing users to watch content without paying for a cable subscription.

These platforms typically have a subscription-based or ad-supported business model. Most OTT platforms offer some form of free content as well, although users may have to watch ads in order to access this content. Subscription services are often the most cost-effective way for users to access the wide range of content available on OTT platforms.

Broadcasters and studios are also increasingly using OTT platforms to deliver content directly to viewers. This is often referred to as ‘direct-to-consumer’ (D2C) streaming, and it allows users to watch shows that may not be available on traditional TV networks. This gives viewers more control over what they watch and allows broadcasters and studios to bypass costly cable distribution deals.

Which technology is used in OTT platform?

OTT platforms use a variety of technologies to deliver video content. The most common technology is streaming, which delivers video in small packets over the internet. This allows viewers to start watching a video before it has fully downloaded and makes it possible to watch videos on different devices without restarting the playback.

Other technologies used for OTT include progressive download, which downloads the entire video before playback begins, and adaptive bitrate streaming, which adjusts the quality of the video according to the speed of the viewer’s internet connection.

OTT services also extensively use data analytics, which help them understand how viewers watch and interact with their content. This allows the service provider to optimize their streaming experience for each viewer by delivering targeted recommendations and personalizing playback settings.

Many OTT providers use encryption technology to protect the content from unauthorized access. This helps to ensure that viewers only see the content they have paid for, while also protecting the service provider from piracy. These measures are essential to help protect OTT services from illegal activities and secure their content.

OTT Development Empowering Businesses to Engage with a Broader Audience

OTT (Over-The-Top) development can empower your business to engage with a broader audience and compete effectively in the digital streaming space in the following ways:

Wider Reach: By offering content over the internet, you can reach a global audience, transcending geographical limitations and broadening your viewer base.

Multi-Platform Accessibility: OTT platforms are accessible on various devices, including smartphones, tablets, smart TVs, and desktops, making it convenient for viewers to access your content.

Personalization: You can leverage viewer data and analytics to tailor content recommendations, enhancing user engagement and satisfaction.

Cost-Efficiency: OTT development can be a cost-effective distribution method compared to traditional broadcast and cable systems, making it accessible to a wider audience.

On-Demand Content: Offering on-demand content ensures viewers can access content when it suits them, enhancing user convenience and attracting a broader audience.

Scalability: OTT platforms can scale easily to accommodate increased viewership, ensuring a seamless experience as your audience grows.

Global Monetization: You can tap into diverse revenue streams, including subscriptions, advertising, pay-per-view, and more, catering to various audience preferences.

Viewer Analytics: Utilizing viewer data allows you to understand your audience better, tailor content, and make data-driven decisions for improved engagement.

Competitive Advantage: OTT development enables you to compete effectively with established players in the digital streaming space, even as a newcomer.

Content Diversity: You can offer a wide range of content, from niche programming to mainstream entertainment, attracting viewers with varying interests.

By harnessing the potential of OTT development, your business can not only engage with a broader audience but also effectively compete and thrive in the highly dynamic and competitive digital streaming landscape.

OTT Development Analyzes Viewer Behavior and Preferences to Tailor Content and Improve Customer Retention.

OTT (Over-The-Top) development can assist in analyzing viewer behavior and preferences to tailor content and enhance customer retention in the following ways:

User Analytics: OTT platforms can collect data on viewer interactions, such as what they watch when they watch, and for how long. This data helps in understanding user behavior.

Content Recommendations: By analyzing viewer data, you can provide personalized content recommendations, increasing user engagement and satisfaction.

Viewing Patterns: OTT development can reveal viewing patterns, allowing you to identify trends and popular content genres among your audience.

Audience Segmentation: You can segment your audience based on their preferences, enabling you to target specific content to distinct viewer groups.

Content A/B Testing: OTT platforms can facilitate A/B testing of content to assess its performance, helping you refine your content strategy.

User Feedback: OTT development often includes user feedback mechanisms, allowing viewers to rate and review content and providing valuable insights.

Churn Prediction: By tracking user behavior, you can predict when viewers might cancel their subscriptions and take proactive measures to retain them.

Engagement Metrics: Metrics like watch time, click-through rates, and completion rates help evaluate how engaging your content is.

Content Adaptation: Using viewer data, you can create content that aligns with audience preferences, resulting in higher retention rates.

Continuous Improvement: Regularly analyzing viewer behavior allows you to make data-driven decisions for content enhancement and overall platform improvement.

What goes on behind delivering content on OTT platforms?

Behind delivering content on OTT platforms is a team of people who work tirelessly to ensure that your favorite shows and movies are available to watch when you want them. This team includes people who manage the rights to the content, people who work on licensing agreements with studios and networks, people who develop the platforms and interfaces, and people who handle marketing and customer service.

OTT platforms have become incredibly popular in recent years because they offer a great streaming experience with no commercials. This has led to increased competition among providers, which has in turn led to increased investment in developing new features and improving the user experience. So if you’re a fan of streaming TV and movies, be sure to thank the hardworking team behind your favorite platform for making it all possible.

At the same time, OTT platforms are becoming increasingly popular as a way to distribute content directly to viewers. This allows filmmakers and producers to bypass traditional distribution channels and get their content out to an audience quickly and easily. This makes it easier for independent creators to get their work noticed and provides them with more options for monetizing their work. So if you’re a fan of streaming content, thank the filmmakers and producers who are taking advantage of OTT platforms to get their work out there.

Which Use Cases Do You Envision for OTT Development that Enhance User Experiences?

We foresee several promising use cases for OTT (Over-The-Top) development in our industry, and we believe it can significantly enhance user experiences and content delivery:

Live Events Streaming: Implementing OTT solutions for live events, such as product launches, conferences, or sports competitions, can provide a seamless streaming experience to a global audience, increasing event reach and engagement.

Personalized Content Delivery: OTT technology allows us to deliver customized content recommendations to our users based on their viewing history, enhancing user satisfaction and content discoverability.

Interactive Experiences: OTT development can enable interactive features like polls, quizzes, and live chat during streaming, creating engaging and immersive experiences for our audience.

Multiple Device Access: By offering our content on various devices like smartphones, smart TVs, and tablets, we can ensure that users can access our content conveniently, improving accessibility and user satisfaction.

Content Monetization: OTT allows us to diversify revenue streams through advertising, subscription models, pay-per-view, and premium content, thereby offering our users a choice in how they access our content.

Global Reach: Leveraging OTT, we can reach a global audience and expand our market presence, transcending geographical limitations.

User Engagement Metrics: OTT analytics provide insights into user behavior, allowing us to optimize content and tailor it to viewer preferences for better engagement.

Content Security: OTT development includes robust security features to protect against piracy and unauthorized access, ensuring content integrity and user data safety.

Content Localization: OTT development allows us to provide localized content to specific regions, catering to diverse cultural and linguistic preferences.

Scalability: As our viewership grows, OTT development can easily scale to accommodate the increasing demand, ensuring a consistent and high-quality streaming experience.

Choose From Our Hiring Models

With us, you can choose from multiple hiring models that best suit your needs

Valuecoders Valuecoders

Dedicated Team

(also known as product engineering teams)

It is an expert autonomous team comprising of different roles (e.g. project manager, software engineers, QA engineers, and other roles) capable of delivering technology solutions rapidly and efficiently. The roles are defined for each specific project and management is conducted jointly by a Scrum Master and the client's product owner.

  • Agile processes
  • Transparent pricing
  • Monthly billing
  • Maximum flexibility
  • Suitable for startups, MVPs and software/product companies
Valuecoders Valuecoders

Team Augmentation

(also known as team extension or staff augmentation)

Suitable for every scale of business and project, team augmentation helps add required talent to you team to fill the talent gap. The augmented team members work as part of your local or distributed team, attending your regular daily meetings and reporting directly to your managers. This helps businesses scale immediately and on-demand.

  • Scale on-demand
  • Quick & cost-effective
  • Monthly billing
  • Avoid hiring hassles
  • Transparent pricing
Valuecoders Valuecoders

Project Based

(best suited for small-mid scale projects)
Fixed Price Model:

When project specifications, scope, deliverables and acceptance criteria are clearly defined, we can evaluate and offer a fixed quote for the project. This is mostly suitable for small-mid scale projects with well documented specifications.

Time & Material Model:

Suitable for projects that have undefined or dynamic scope requirements or complicated business requirements due to which the cost estimation is not possible. Therefore, developers can be hired per their time.


Top 10 Web Application Development Trends To Look

Many new web technologies are ruling in web application development trends, and much more is yet to come. It is…

Learn More
Case Study

Donation Management Software

This is a web-based CRM tool that can be used on any browser, free from any installation on the system.

Core tech
ASP.Net MVC, SQL Server
Learn More
Case Study


It is a low-code/no-code, a cloud-native platform that enables you to develop mission-critical apps 20 times faster than traditional methods, leveraging the power of SAP's digital core from any device, with or without connectivity.

Core tech
JAVA, React JS
Learn More

A Master Plan To Boost Website Performance, Engagement, & Conversion

Conversion optimization is the key to a successful website. You want people to visit your website, but you also want…

Learn More

7 Brilliant Web App Ideas to Kick Start Your business Post COVID-19 Pandemic

Over 26.2 million people around the world have been affected by the coronavirus disease to date and the number is…

Learn More

MEAN Vs MERN Stack: Who Will Win The War?

The competition between MEAN and MERN stack is pretty close enough as both development stacks include robust features and offer…

Learn More

FAQs Related To OTT Application Development

Know more about our processes as a top OTT app development company and how we work, with the help of the following FAQs.

What is the objective of the OTT platform?

The objective of an OTT platform is to provide users with a seamless and convenient way to access the content they love. An OTT platform gives content creators and publishers a direct channel to consumers without the need for intermediaries like cable or satellite providers.

This allows for increased control over the distribution and monetization of content. OTT platforms offer consumers more choice and flexibility in consuming content and a better overall viewing experience. Moreover, the global OTT market will reach $159 billion by 2025.

What are the benefits of the OTT platform?

There are many benefits of using an OTT platform to reach your target audience. OTT platforms offer a wide range of content, including movies, TV shows, live events, etc. This means that you can reach many people with your message.

Another benefit of using an OTT platform is that it allows you to connect with your audience more personally. You can interact with them through social media, chatbots, and other means. This way, you can build relationships with them and learn more about their needs and wants.

Lastly, OTT platforms are very cost-effective. They are often cheaper than traditional advertising methods, such as television or print ads.

What are some of the key features of an OTT platform?

An OTT platform is a digital platform that allows users to watch television content and movies online. OTT platforms usually offer a variety of subscription plans, and users can typically watch content without commercials. Some of the critical features of an OTT platform include:

  • An extensive library of TV shows and movies
  • The ability to watch content on multiple devices, including smartphones, tablets, and computers
  • The ability to pause and resume programming in progress
  • Commercial-free viewing
  • The ability to create custom playlists and share them with other users

What's the Difference Between VoD and OTT?

Video on Demand (VoD) and Over-The-Top (OTT) videos are two popular methods of accessing video content. Both VoD and OTT allow users to watch videos when they want rather than scheduling their viewing around a TV network’s broadcast schedule.

However, there are some critical differences between VoD and OTT. The most obvious difference is that VoD is typically accessed through a pay-TV provider, such as cable or satellite TV, while OTT video is provided directly over the internet.

VoD allows you to choose what you want to watch and when you want to watch it. You can either pay per title or a monthly fee for a subscription service like Netflix.

With OTT, you still have control over what you watch, but the content is delivered via the internet instead of a cable or satellite provider.

What Our Clients Have to Say About Us

We are grateful for our clients’ trust in us, and we take great pride in delivering quality solutions that exceed their expectations. Here is what some of them have to say about us:

Working with ValueCoders has been a rewarding experience. Their software solutions are a perfect blend of innovation and functionality.

James Kelly

Co-founder, Miracle Choice

ValueCoders provided us with a robust and scalable software solution. Their team's proficiency is commendable.

Judith Mueller

Executive Director, Mueller Health Foundation

ValueCoders delivered a software solution that perfectly aligns with our business needs. They've been instrumental in our project's success.

Kris Bruynson

Director, Storloft

ValueCoders' commitment to delivering high-quality software solutions has made them our go-to partner for all our software needs.

Mohammed Mirza


Working with ValueCoders has been a rewarding experience. Their team's expertise is impressive.



ValueCoders' innovative approach to software engineering has significantly improved our business operations.

Jame Thompson

Book Free Consultation

Guaranteed response within 8 business hours.

Fill up your details

Get Custom Solutions, Recommendations,

What's next?

One of our Account Managers will contact you

Error Message
Error Message
Error Message
Error Message
Error Message